E-Newsletters & E-Marketing for your business!

Why is E-Mail Marketing so important?
Your current clients are your hottest source for your own prospective new business! They are loyal, want to know what's going on, and want those special offers! Think of it this way: each person that signs up for your e-newsletter on your website is telling you that they essentially want to become part of your family! Give them what they want, keep them informed, and get that residual business!

Why can't I send this out myself using Outlook?
There are many reasons why this is troublesome. One of the HUGEST reasons you should use a third party system (we use Vertical Response) to send out your e-newsletters is because your domain name (www.yourname.com) can get BLACKLISTED in a heart beat! Each time someone from MSN or YAHOO mail marks you as "SPAM" from their inbox, this puts points towards your domain and eventually you will not be able to EVEN SEND EMAIL TO MSN or YAHOO etc. email recipients. Why is this such a problem? Because it is almost impossible to get it whitelisted after it's blacklisted. You have essentially made yourself a SPAM domain name and email programs are told to ignore you.

Another reason you won't want to send out e-newsletters from your own program in house is because your ISP will ONLY ALLOW so many emails to go out at one time. This means if your list is over 50 - your email will be hosed up for hours if not all day. Each ISP is different and some even have limits per day. You will not handle unsubscribes automatically and you will not see any tracking data. Overall, it is RISKY to send out your own E-newsletters from YOUR own Email account instead of using a 3rd party program.

YES! You CAN do it yourself! So what Programs do you recommend and use yourself?

Some of the best programs we've found for Do-it-Yourselfer's & have used ourselves include:

1. Contact Contact which includes a free trial: Email Newsletters - 60 Day Free Trial - Great for small lists of subscribers.
2. VerticalResponse which we've found for larger # of subscribers is EXTREMELY affordable compared to others.

How often should I send it out?
Rule of thumb is to start by sending it out monthly. You can't wait too long because the recipients will not remember they asked for it and unsubscribe. On the other hand, you can't send it too often where it becomes an annoyance and AGAIN brings in massive unsubscribes. You have just defeated your purpose!

Each business is different and each clientele can handle so much. Start out monthly and keep it up a minimum of every 3 months. The day of the week for each market is also something to consider. Business to business is usually best Tuesday or Thursday. Retail can vary depending on your audience.

So, what’s this gonna cost me?
We offer 3 comprehensive packages so you can choose what solution fits your company's need best.

Keep THEM informed, connected, and excited to buy.
We custom design a template that includes your logo, company tagline, custom design theme based on your brand, a link back to your website. All of our packages require a One-time setup fee of $250.00
Package A   Professional Copywriting Introduction & Closing 1) Featured Item 1 Photo Unlimited Links Email List Maintenance   $200 per eNewsletter	Package B   Professional Copywriting Introduction & Closing 2) Featured Items 2 Photos Unlimited Links Email List Maintenance   $250 per eNewsletter	Package C   Professional Copywriting Introduction & Closing 3) Featured Items Unlimited Photos Unlimited Links Email List Maintenance   $300 per eNewsletter

*Each e-Newsletter includes up to 500 subscribers. 500+ subscribers please contact for special pricing.

A Featured Item includes, but is not limited to:

• Photo + text
• Coupon or Special
• Special Event
• Special Offering
• Newsworthy Snippet

Our Additional Per Item Extras include, but are not limited to:

• NEW Article for your website $135
  Professionally written article (up to 4 paragraphs) placed on your website that will link from your e-Newsletter.
• Additional graphics or asset creation (price based on per item assessment or hourly).